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Update: Ohio State Hits “The” Roadblock We Expected

The Ohio State University caused a stir last month by filing for trademark protection over the word “THE”. As discussed in our previous post, Ohio State indicated that the mark was going to be used for clothing, including t-shirts and hats.

Viacom Gets Slimed Over Double Dare Challenge

Back in early 2018, Charles Armstrong’s company Armstrong Interactive filed for registration of the trademark “Double Dare”. His application indicated that he intends to use the mark for none other than “entertainment, namely, a continuing children’s show….”

Doritos Tries Losing Its Name In New Ad Campaign

What’s in a name? In a new advertisement, Frito-Lay, maker of Doritos, bets / That which we call a Dorito / By any other name would taste as sweet. Or, for that matter, by no name at all…