Luxury Brand Giant Adopting Blockchain Technology To Track And Verify Goods
Last month, blockchain service provider ConsenSys announced its partnership with LVHM and Microsoft to launch the AURA platform. For those unfamiliar with LVHM, you are probably familiar with one or more of its luxury brands, which include Louis Vuitton and Parfums Christian Dior.
Selecting Trademarks That Last Generations
Years ago, my father obtained two trademark registrations for two different companies that first used the marks in the 1800’s. I wonder if when the marks were selected, they knew that the marks would last, but also that they would grow in iconic value.
Farming So Easy, A Caveman Can Do It
IBM doesn’t seem to be the type of company that produces products for agriculture, but that’s no longer the case. Recently, the computer giant introduced the Watson Decision Platform for Agriculture to help farmers make better decisions. The platform combines data and artificial intelligence to provide multiple solutions to everyday problems.
USPTO Installs Blazing-Fast Tech Platform
Over Memorial Day weekend, the USPTO made some serious upgrades to its server platform.
From the High Seas to the High Court
Shiver me timbers! The Supreme Court has agreed to hear a copyright dispute arising, quite literally, from the depths of Davey Jones’ Locker.
Hemp Trademark Opening Up – But Beware the Rules!
Trademark opportunities for hemp companies are opening up. Based on a clarification from the United States Patent and Trademark Office (USPTO), hemp businesses are able to apply for trademark registration as long as their business falls outside the Food and Drug Administration’s (FDA) regulations of hemp derived CBD as a food or beverage ingredient.
